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Private Label Trends

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By: Sean Moloughney

Editor, Nutraceuticals World

Private label products have become increasingly more accepted by consumers as quality has increased and retailers have expanded their offerings, according to a new study from Information Resources, Inc. (IRI), Chicago, IL, titled “Private Label 2009: Understanding and Mitigating Private Label Threat.” In fact, 78% of both lower- and higher-income consumers believe private label products are typically of excellent quality, the study indicates. Additionally, nearly two-thirds of shoppers often buy private label products instead of name brands. More importantly for retailers, all age groups and income levels show a relatively strong propensity to purchase private label. For further information: www.infores.com.

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